Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.
Many leaders see their roles as presiders/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. They need to learn to launch new initiatives, inspire others, and champion innovative approaches. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise.
After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence.
Peterson lays out a path to achieving this summit, with a series of leadership maps organized around the four essential basecamps on the path to Entrepreneurial Leadership:
- Establishing Trust
- Creating a Sense of Mission
- Building a Cohesive Team
- Executing and Delivering Results
These core philosophies, while easy to summarize, can be extremely difficult to implement. As Peterson says:
“This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience.”
Let Entrepreneurial Leadership guide you on your journey.
‘As a professor of mine, our founding angel investor at Bonobos, and later our most valuable board member, Joel has had a tremendous impact on my life, career, and the success of Bonobos. This book is a great distillation of his unique blend of candor, grace, empathy, judgment, and wisdom – a must read on how to take a fledgling idea and through superlative leadership, build a culture and a company that can endure.’ -Andy Dunn, Co-Founder of Bonobos
‘I am so excited that Joel is sharing his wisdom in this must-read book. His willingness to teach shines on each page. We need leaders who champion innovation in our companies and communities, and this book is a powerful tool for becoming exactly that kind of leader.’ – John C. Maxwell, #1 New York Times bestselling author and global leadership expert
‘I recommend this book for those interested in developing their skills in managing an organization or business of any kind.’ -Ray Dalio, Founder and Cochairman, Bridgewater Associates
‘Joel Peterson stands out as one of the world’s leading teachers and supporters of scalable entrepreneurial activity. Now his wisdom and guidance are available to the broader public in this must-read for would-be leaders of lasting change.’ -Brian Spaly, Chairman of Tecovas, Founder of Trunkclub, and Bonobos –This text refers to the paperback edition.
About the Author
JOEL PETERSON is the chairman of JetBlue and a consulting professor at the Stanford Graduate School of Business. Formerly the managing partner of Trammel Crow, one of the nation’s leading real estate developers, he is chairman of the investment firm he founded in 1995, Peterson Partners. He lives in Salt Lake City, Utah.